Branding

Wordmark

The Oden Institute wordmark follows the University branding guidelines and policies to create an identifiable and inclusive visual representation of a University of Texas institution. Launched across The University of Texas at Austin in 2016, the wordmark system incorporates all UT colleges, schools and units and was implemented to visually reflect a more cohesive campus.

Logo

The Oden Institute logo was developed in conjunction with the Institute's name change in 2019. The logo comes in three layouts and two colors for use depending on space constraints and background color.

For light backgrounds

For dark backgrounds

Logo Style Guide

The logo style guide provides more detailed instructions on logo placement and presentation.

Typography

The two primary typefaces used are GT Sectra, a serif; and Benton Sans, a sans serif. UT provides guidelines for how to obtain fonts.

Presentation Templates

The Oden Institute Powerpoint template offers a variety of slide styles with UT colors, as well as options with the Oden Institute logo and with the wordmark.

For digital (web, presentations, screens): Download files

Email Signature

Your email signature is a not only a representation of you, but also of your department, school and university. UT’s preferred email signature style is outlined below.

Email signature specs:

• Type Size: 10pt
• Typeface: Arial
• Colors: burnt orange (#bf5700) and dark gray (#333F48). See colors above for more information.

Letterhead

The Oden Institute letterhead is on a Microsoft Word template and can be accessed by all Oden Institute members. Please email Maria Stanzione for a copy.

Business Card

The Oden Institute business card is available upon request for all Oden Institute members. To request business cards, please contact Maria Stanzione.